![New Balance's #BeTheException Activation Uses AI to Spot Trendsetters – Marketing Communication News New Balance's #BeTheException Activation Uses AI to Spot Trendsetters – Marketing Communication News](https://lovelymobile.news/wp-content/uploads/2018/10/MG_0475-300x200.jpg)
New Balance's #BeTheException Activation Uses AI to Spot Trendsetters – Marketing Communication News
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/viNjczT0MsH5ZHEE8QTpqKrBa50=/arc-anglerfish-arc2-prod-bostonglobe/public/RC33JGHJMEI6TPJ4JWVT3BMQ4Q.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/fRBCC02nSuKxsrjIX2KnAWuhTQA=/arc-anglerfish-arc2-prod-bostonglobe/public/ZSFVFNHJMII6TPJ4JWVT3BMQ4Q.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance's #BeTheException Activation Uses AI to Spot Trendsetters – Marketing Communication News New Balance's #BeTheException Activation Uses AI to Spot Trendsetters – Marketing Communication News](https://lovelymobile.news/wp-content/uploads/2018/10/MG_0375-300x200.jpg)