Watch this big friendly celebration of Bucks' own Roald Dahl - and learn about the artist who crafted it entirely from Mr Kipling cakes! | Bucks Herald
Premier Foods brings back Roald Dahl-themed Mr Kipling range
Mr Kipling launch chocolate-topped Millionaire Whirls and shoppers are loving them - Mirror Online
Mr Kipling channels Roald Dahl in new campaign by 20ten -
Mr Kipling competition - the Halloween edition! – SuperLucky
Win thousands of prizes in the Roald Dahl Mr Kipling competition! – SuperLucky
Premier Foods' Mr Kipling brand update: is it really an "exceedingly good" idea? - betterRetailing
Premier Foods to sell Ambrosia brand and factory - Business Insider